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 The Arland Group specializes in delivering advertising messages in a manner that makes sense. Seems obvious, but it is easy to miss the mark if the audience, the message and the media platform are not fully analyzed. We take the time to understand our clients' businesses and design an advertising campaign that conveys their message to their audience in an effective manner. Creative At The Arland Group, one of our strengths is an experienced creative team that has worked on creative services for small and large companies. From print ads to online media, our creative team helps clients deliver the right message in a consistent and efficient manner. From classified ads to comprehensive display campaigns, The Arland Group’s creative team works with clients to develop a comprehensive communication message. We translate this message to a print advertising campaign that compels action. Our media buyers live by three simple words: position, rate and value added. We help you choose the right magazines to target your audience effectively and efficiently. Our team of print buying specialists develops creative ways to help your message stand out and negotiate competitive rates, positioning and value added-merchandising whenever possible. Direct Mail Understanding the nuts and bolts of each job and exactly how that job should best be executed is the cornerstone of our success as an independent production agency. Proper planning impacts every aspect including quality, schedules and of course the price. When we manage a direct mail campaign, the first thing we want to know is when you want your message to reach your customer or prospect. We then build a schedule starting with in-home dates, which allows ample time for your mail to travel through the postal system. Billboard Location, location, location! When it comes to outdoor advertising, nothing matters more than having the ideal locations. With an extensive list of outdoor providers in the United States and abroad, The Arland Group’s outdoor advertising experts help you reach your target audience with impact and visibility, whether you need a handful of billboards or a national showing. Web The evolving nature of e-media requires a comprehensive advertising approach. With hundreds of websites and e-newsletters to choose from, it is important to choose the right online vehicle for your message. Whether you're considering e-zine sponsorships, banner ads or targeted e-newsletters, The Arland Group takes an innovative approach to ensure your message reaches the correct audience through the correct platform. Television Whether you are buying network, local television or cable, The Arland Group plans, negotiates and executes television media buys effectively and efficiently. Armed with experience and media savvy, our buyers navigate swiftly through the complex world of television to help you reach your target audience using the right television mix. Radio The Arland Group creates custom radio schedules designed to suit your specific needs and reach your target audience whether you are a Direct Response Advertiser, a Packaged Goods Marketer, a Retailer or using this medium for recruitment purposes. We also enhance your campaign by negotiating added value and promotions at no extra charge whenever possible or appropriate. Back to top |
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