Baking With Honey for National Honey Board

Brand identity, print advertising, website design and programming, public relations, event coordination, photography, marketing, editorial writing, brochures and collateral materials.

The whole nine yards. We developed the Baking with Honey campaign to create awareness of honey’s many form, function and marketability benefits in the baking industry. We created the logo based off National Honey Board's current corporate identity to promote a symbiotic relationship and feel. Next, we defined the campaign’s style, and executed cohesive print and e-marketing campaigns, including developing a website that speaks directly to the target market: bakers. We weren't satisfied with stock photography, so we had a multi-day photo shoot at a local bakery.

It really feels good to build a presence from the ground up. Every piece we create is an extension of the warm, colorful, friendly image we have created for them.